John Schofield

Writer | Editor

My Services

I provide a wide range of writing and editing services, including:

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Print

  • Magazine and newspaper features
  • Press releases
  • Annual reports
  • Brochures
  • Newsletters
  • Direct mail

Web

  • Magazine and newspaper features
  • Web writing
  • Online press releases
  • Content Creation
  • Blogging
  • White paper
  • e-Brochures
  • e-Newsletters
  • Youtube Audio-video scripts
  • mass e-mail 
  • Strategy
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Business

  • Press releases
  • Marketing and advertising copy
  • Speeches
  • Blogging
  • Annual reports
  • White paper
  • Brochures
  • Newsletters
  • Proposals/Funding Applications
  • Research
  • Consulting
  • Media training

 

Education

  • Writing for the web
  • How to write a press release
  • Writing advertising copy
  • Writing Speaches
  • Elements of Blogging
  • Consulting
  • Media training
  • Writing instruction

Marketing

  • Marketing and advertising copy
  • Customer stories/case studies
  • Brochures
  • Newsletters
  • Audio-video scripts
  • Direct mail/e-mail
  • Research
  • Consulting

General

  • Magazine and newspaper features
  • Proposals/Funding Applications
  • Research
  • Consulting
  • Media training
  • Writing instruction

PORTFOLIO

Industry Optimist: Jayson Myers isn’t giving up on manufacturing

By John Schofield As a boy, he remembers walking the floor of the old Beatty Brothers foundry in Fergus, gazing with wonder at the way things worked. Maybe that’s how Jayson Myers, recently named the president of Canadian Manufacturers and Exporters (CME), the...

Boom, Bust and Housing

Maclean's, April 27, 1998 by John Schofield Calgary realtor Rudy Spiess has some sage advice for prospective buyers these days: remember your chequebook. In the country's busiest markets, hungry buyers are prowling the streets in search of real estate, and fussbudgets...

Lieutenant-Governor’s Literacy Programs

Education Today (Ontario Public School Boards Association), Spring 2008 By John Schofield The carefully printed notes are short, but the gratitude they express is sincere and touchingly sweet. Penned by aboriginal children in some of Northern Ontario's most isolated...

Saving Our Schools

Maclean’s, May 14, 2001, Vol. 114, Iss. 20; pg. 22, 4 pgs By John Schofield On a bright spring day in Toronto, a weather-beaten candy wrapper blew silently across the schoolyard at Valley Park Middle School, disappearing into piles of trash. The place was a mess -- in...

News release: UOIT engineering professor Ibrahim Dincer receives prestigious award

News release UOIT engineering professor Ibrahim Dincer receives prestigious award October 20, 2004 OSHAWA, Ont. - As gas prices hit new highs, an engineering professor with the University of Ontario Institute of Technology (UOIT) has received one of Ontario's highest...

WSIB Redesign for ywap.ca: Storyboard and Script

Feb. 13, 2008 by John Schofield Illustrations: Bojan Redzic Frame 1 ERIC OLIVIERI'S STORY Frame 2 Hi, my name's Eric Olivieri. I'm 17. I was working in a factory last summer, and I got crushed by a 10-ton steel door. Frame 3 My supervisor told me to work with this guy...

University of Ontario Institute of Technology Viewbook 2005-2006

Your Future in Mind The Right University for You The Power of Laptop Learning Opening Doors of Discovery Explore Durham Region Innovative, Career-Focused Degree Programs O2 A NEW VISION A New University, A New Vision A new university doesn't happen everyday. Some...

A Hunger For Helping

May 29, 2008 Katharine Schmidt profile For WLU Alumni Magazine, Stacey Morrison By John Schofield The seeds of Katharine Schmidt’s career were planted early and have blossomed in amazing ways. As a youngster, she joined a green-thumb gardening club, and by 14, she was...

Pianist Infuses Jazz with Japanese Spirit

The Wall Street Journal, Oct 8, 1991 By John Schofield, Tokyo -- There was a time when jazz pianist Masahiko Satoh would have rather been Oscar Peterson. It was 1960, and most Japanese jazzmen were pretending to be someone else. There was no shame in it. After an...

Marketing Canada: Maple Leaf Branding

20/20 magazine (Canadian Manufacturers and Exporters) – May/June 2008 Maple Leaf Branding John Schofield talks to industry leaders about the need to strengthen the Canadian brand around the world By John Schofield It was the beer commercial that inspired a nation....

SCHOFIELD PRESS

Schofield Press publishes the writing of John Schofield here on www.johnschofield.com. You can also receive updates by using the following links. Currently we support RSS, Email and Twitter.

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Branding from the heart

MagNet was magnificent last week. After three days of non-stop seminars and schmoozing, I came away exhausted, but inspired. One of the many motivating speakers was Paul Copcutt, a branding guru from Hamilton, Ont., whose session was dubbed Brand New, Brand You. I've...

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The end of the word as we know it?

GM's bankruptcy is the big business story of the week. But we all know a lot of other industries are suffering, too. In Ottawa today, thousands of unionized forestry workers from across Canada demonstrated on Parliament Hill, demanding the government do more to...

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ABOUT

My experience will bring more power to your communications project. For more than two decades, I’ve worked as a writer and editor for leading publications and companies in Canada and Japan.

Experience:

Associate Business Editor, Maclean’s magazine
Education Editor, Maclean’s
Reporter, the Montreal Gazette
Reporter/Editor, Thomson News Service
Staff Editor, The Japan Times, Tokyo
Staff Editor, Nihon Keizai Shimbun, Tokyo
Editor, Franchise Canada magazine

My clients have included:

Fidelity Investments Canada
Canadian Manufacturers and Exporters
Retail Council of Canada
Ontario Public School Boards Association
University of Waterloo
University of Ontario Institute of Technology
Workplace Safety and Insurance Board of Ontario
MTS Allstream Inc. (through Wordcheck/iContent)

Awards/Memberships

Co-nominee for two National Magazine Awards (1997, 1999)
Gold Prix D’Excellence, Canadian Council for the Advancement of Education (2005, 2006)
Professional Member, Professional Writers Association of Canada
Member, Canadian Association of Journalists
Member, Canada Japan Society

Testimonials

“John Schofield is a skilled editor with a knack for witty and informative headline writing. He is also a wonderful writer with a proven track record at the Toronto Star and Maclean’s. Above all, he is an agreeable and friendly person who is capable of working well within a team concept.”

(Kevin Scanlon, Assistant City Editor, Senior Copy Editor, Toronto Star)

“John is a very good journalist. He writes well, is a strong editor, and has a keen eye for a story. He is conscientious, courteous, loyal and extremely hard working.”

(Geoffrey Stevens, author, former managing editor, Maclean’s, former editor, The Globe and Mail)

“Great piece John — love the flow and your style — perfect for the mag. Great job!” Jeff Brownlee, VP Communications, Canadian Manufacturers and Exporters

Thomson Polan, CEO @ Caramal Digital Studio

“Re: the editing of this story. Honestly, you made my job verrrrry easy on this one.”

(Donna Paris, Canadian Living)

“John was a pleasure to work with as a researcher/writer. He is diligent, quick, thorough, and always pleasant. I would never hesitate to bring him on to any project.”

(Kevin McMahon, Producer-Director, Primitive Entertainment Inc.)

“John, I just want to congratulate you on that really nice piece you wrote for us. In tone, tenor and style, it’s exactly what we were looking for.”

(Ken Mallet, Senior Writer, Ontario SuperBuild Corp.)

“As an editor responsible for multiple projects, time is never on my side. That’s why I have to rely on writers that can deliver compelling copy on time and under budget. John consistently turns in copy that’s ready to roll, and that’s a big help when deadlines are looming.”

(Mitchell Brown, Editor-in-Chief and Manager of Publications, Retail Council of Canada)

CONTACT

To discuss your writing needs, please contact me at john@johnschofield.com or call 647-477-7860. I look forward to speaking with you.