launches today with significantly more content, including an expanded Portfolio section that better showcases my writing skills and experience. Prospective clients and my existing customers can easily browse through a wide selection of previous projects, ranging from magazine pieces written during my tenure at Maclean’s to a sampling of more recent work for organizations such as the Workplace Safety and Insurance Board (WSIB), Canadian Manufacturers and Exporters, the University of Ontario Institute of Technology (UOIT), and the Retail Council of Canada. Among the featured assignments are a video script completed for the WSIB’s Young Worker Awareness Program, a booklet for prospective UOIT students, and a story on global retailing giant IKEA for the Retail Council’s Canadian Retailer magazine. The writing samples underline my strength in the business and education fields, and can be easily printed from the pages themselves. Four pieces are highlighted in my Featured Projects section, and can be accessed from anywhere on the website. The homepage and About page text has also been updated. Michael Alaggia, an accomplished Toronto web designer and Flash developer, built the site on a WordPress foundation, allowing for easy updates. will be a key component in my ongoing marketing efforts. If you have any comments or suggestions, I’d love to hear from you at johnschofield[at] or 647-477-7860.