A Hunger For Helping

A Hunger For Helping

May 29, 2008 Katharine Schmidt profile For WLU Alumni Magazine, Stacey Morrison By John Schofield The seeds of Katharine Schmidt’s career were planted early and have blossomed in amazing ways. As a youngster, she joined a green-thumb gardening club, and by 14, she was...
Pianist Infuses Jazz with Japanese Spirit

Pianist Infuses Jazz with Japanese Spirit

The Wall Street Journal, Oct 8, 1991 By John Schofield, Tokyo — There was a time when jazz pianist Masahiko Satoh would have rather been Oscar Peterson. It was 1960, and most Japanese jazzmen were pretending to be someone else. There was no shame in it. After an...
Marketing Canada: Maple Leaf Branding

Marketing Canada: Maple Leaf Branding

20/20 magazine (Canadian Manufacturers and Exporters) – May/June 2008 Maple Leaf Branding John Schofield talks to industry leaders about the need to strengthen the Canadian brand around the world By John Schofield It was the beer commercial that inspired a nation....
Thinking Outside the Håbol

Thinking Outside the Håbol

How IKEA took the world by storm with low prices, smart merchandising … and one lonely, little lamp Canadian Retailer – January/February 2008 By John Schofield His name is Jonas Fornander. And for millions of Canadians, his laughable, lilting Swedish...